Scope of Services
- Establish marketing timeline with major milestones.
- Develop a master plan vision and positioning platform.
- Create the community’s identity and branding with upscale logo designs and names.
- Design a robust, content-rich website with on-going content updates.
- Website will include interactive floor plans with furniture placement tool, providing stickiness and much more.
- A splash page will allow us to begin collecting interest early in the process.
- Create a complete site plan and floor plan illustrations for sales office and collateral materials.
- Design collateral including brochures and other materials needed by the sales staff.
- Recommend Welcome Center location, designer and exhibits.
- Recommend and execute all displays for the Welcome Center including a virtual topo table to showcase master plan so visitors easily understand the vision for the community.
- Propose designs for all marketing signage both on-site and off-site.
- Recommend and execute all displays in the Sales Office including interactive presentations.
- Develop and implement the media strategy including creation of print media and recommendations for placement in effective media sources.
- Plan events including Grand Opening events. Separate Grand Openings would be developed for a variety of different groups including the public, the brokerage community, town officials and representatives of big Silicon Valley employers.
- Execute the social media campaigns.
- Recommend e-mail and text marketing programs.
- Develop the corporate outreach plan.
- Propose effective strategies for global outreach.
